For decades, homeowners have utilized portable storage containers to move their belongings from one location to another. Did you know that these convenient, moveable containers are also useful for a variety of other needs? You can pack them, move them, unpack them, repurpose them and place them on site or store them elsewhere. People use portable storage containers for events, remote workspaces, pop-up shops, renovations and much more. These handy containers fit the bill wherever you need extra space.
For as many uses as portable storage containers have, chances are you’ll see them more and more. You may see a container moving from one location to the next on a rollback truck driving next to you on the highway, or you pass by a storage facility and see containers stacked up 3-high. And, when you see them, you’ll also see their company’s name, phone number, address, website and logo. Brilliant, right? Billboards have been since the 1800’s, but to have one plastered on your own product is ingenious. This is such a simple and effective marketing tool. These influential and cost-effective advertising mediums are the everywhere. Whether they’re rolling along the roads or parked, they’ll be visible to your target audience. So, be sure to market them! In this post, we’ll go over some tips for branding your portable storage containers.
Here are some of the things to consider when branding your portable storage containers:
1. Choose a modern, simple font type.
Be sure that whatever font you choose it can be read from a distance. We recommend using a sans-serif font, or one that’s simple and does not have a lot of extensions coming out of it. If your logo uses a frilly or cursive font, just choose another font that’s easy to read for all of the other content on your unit’s “billboard”.
2. Make sure your message is concise.
People will be viewing your portable container on the move, so be sure everyone can read your information! Choose a message that can be read (and understood) on the fly. Have a graphic designer help you with the layout to be sure it’s clear and aesthetically pleasing.
3. Include all pertinent information.
These days, your name and phone number may not be enough. Be sure to include your website, email and possibly even your location. To avoid crowding your mobile billboard, choose the most important information to highlight, and keep the other content smaller.
4. Place your logo where it’s most visible.
Choose background and font colors that go well with your logo. Some manufacturers of portable storage containers (like Boxwell!) will be able to color match your business and logo to the containers.
