Word of mouth marketing is a good idea for any business. Think about it, when customers have a wonderful experience with a brand, they’re going to rave about it to others. For businesses, word of mouth marketing is a no-brainer tool to harness. Positive testimonials are cheaper and often more effective than other marketing efforts. When happy customers spread the word, the loyalty is infectious. And potential new customers will listen.
Today’s word of mouth marketing includes not only verbal endorsements of a brand. It also includes social media posts, online reviews, testimonials, blogs, videos, and even influencer posts. Portable storage and self-storage businesses are popping up all over the country. Using word of mouth is a great way to gain recognition and boost business. Find out how!
Here is a 5-star review Boxwell received from a customer:
"Well, it's been 2 years now from the day I closed escrow on my industrial lot in Arizona and bought our first units from Boxwell. What a great company! From the first inception of turning a dirt lot to a storage facility, Boxwell has been a great resource. I expressed the idea of using the boxes to create a fortress of containers with less than 50 feet of fencing and a gate. So, the Boxwell team drew up a plot plan and laid out the whole thing. I took those drawings and the permit application to the P&Z, and 6 weeks later we were up and running. YOU CAN'T DO THAT WITH STANDARD CONSTRUCTION! Boxwell was a great asset in getting my business off the ground quickly. And their service after the sale has been outstanding. We cash flow over 10k a month, and we're going back for our 3rd order." Bill Maxwell, Temp Storage
Word of mouth reviews can put your company in a positive light and build confidence in your brand or service. It can explain your product in layman’s terms. This customer-to-customer feedback feels trustworthy. If a consumer is deciding between your business or another, your list of testimonials can be persuasive. Reading a positive quotation from a loyal customer will increase the likelihood of a purchase (and repeat purchases). So, it’s important to have these first-hand accounts of your product. What a powerful tool!
Testimonials put your marketing efforts in your customers’ hands. And that’s good for business. Most of today’s consumers use the internet to help with their purchasing decisions. Online shopping usually involves researching and reading testimonials. The most cost-effective marketing tool you have is your group of current customers. Testimonials from existing clients can help potential customers connect with you and trust in your brand. This translates to increased revenue. A positive customer experience could make them stick with your brand forever, whereas a negative experience could send them to a competitor.
If your product or service is unique in your industry, be sure to showcase the testimonials that illustrate how. Let your reviews highlight what sets your business apart from the competition. Find out why a customer would give you a good review. Look at your competitors’ shortcomings. Why is your product the best choice? People tend to trust fellow consumers. Be sure to have a good variety of reviews, so that you can reach as many intrigued potential customers as possible.
“97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.“Demand Gen Report