Word of Mouth: How Reviews Can Boost Business

Word of mouth marketing is a good idea for any business. Think about it, when customers have a wonderful experience with a brand, they’re going to rave about it to others. For businesses, word of mouth marketing is a no-brainer tool to harness. Positive testimonials are cheaper and often more effective than other marketing efforts. When happy customers spread the word, the loyalty is infectious. And potential new customers will listen.

Today’s word of mouth marketing includes not only verbal endorsements of a brand. It also includes social media posts, online reviews, testimonials, blogs, videos, and even influencer posts. Portable storage and self-storage businesses are popping up all over the country. Using word of mouth is a great way to gain recognition and boost business. Find out how!

Here is a 5-star review Boxwell received from a customer:

"Well, it's been 2 years now from the day I closed escrow on my industrial lot in Arizona and bought our first units from Boxwell. What a great company! From the first inception of turning a dirt lot to a storage facility, Boxwell has been a great resource. I expressed the idea of using the boxes to create a fortress of containers with less than 50 feet of fencing and a gate. So, the Boxwell team drew up a plot plan and laid out the whole thing. I took those drawings and the permit application to the P&Z, and 6 weeks later we were up and running. YOU CAN'T DO THAT WITH STANDARD CONSTRUCTION! Boxwell was a great asset in getting my business off the ground quickly. And their service after the sale has been outstanding. We cash flow over 10k a month, and we're going back for our 3rd order."

Bill Maxwell, Temp Storage

Word of mouth reviews can put your company in a positive light and build confidence in your brand or service. It can explain your product in layman’s terms. This customer-to-customer feedback feels trustworthy. If a consumer is deciding between your business or another, your list of testimonials can be persuasive. Reading a positive quotation from a loyal customer will increase the likelihood of a purchase (and repeat purchases). So, it’s important to have these first-hand accounts of your product. What a powerful tool!

Testimonials put your marketing efforts in your customers’ hands. And that’s good for business. Most of today’s consumers use the internet to help with their purchasing decisions. Online shopping usually involves researching and reading testimonials. The most cost-effective marketing tool you have is your group of current customers. Testimonials from existing clients can help potential customers connect with you and trust in your brand. This translates to increased revenue. A positive customer experience could make them stick with your brand forever, whereas a negative experience could send them to a competitor.

If your product or service is unique in your industry, be sure to showcase the testimonials that illustrate how. Let your reviews highlight what sets your business apart from the competition. Find out why a customer would give you a good review. Look at your competitors’ shortcomings. Why is your product the best choice? People tend to trust fellow consumers. Be sure to have a good variety of reviews, so that you can reach as many intrigued potential customers as possible.

“97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.“

Demand Gen Report

So how do you generate word of mouth reviews from customers? First and foremost, your business needs to be in close communication with its customers. What are their biggest needs and pain points? Good customer service cultivates trust and loyalty. The goal is to win and maintain customers with the quality of your product or service. Plan to build loyalty from the start, and you’ll be sure to gain repeat customers. If someone has a positive experience with your brand, there’s no reason for them to look elsewhere! Testimonials can do so much for your business. If you’re looking for a way to bring in more customers and boost sales, consider increasing your testimonials. Simply ask your customers to write one.

What if you receive a negative review? That’s OK. In business, change and revision are necessary. From new products and features to changes in freight and lead times, the storage industry is evolving now more than ever. Keeping customers happy is harder (and more important) than ever. A negative review should lead to questions like, “What else can we be doing?” and “How can we do it better?” Always check in with the understanding that things evolve. Go over what you are doing together and discuss what can change. Be sure to respond to any negative reviews promptly.

Listen to your customers. Go over their questions with them and be willing to work to solve any issues or concerns. Customers are not primarily focused on price. It’s actually more about the experience. So, think about the customer experience you deliver. Are you available and responsive? What’s your attitude? Do you exceed expectations? That sort of thing. Make sure your customers feel valued, treated fairly, and appreciated. Over time, your personalized efforts will develop into deeper connections. And these connections will turn into loyalty. And this loyalty makes for great word of mouth marketing!

At the core, Boxwell uses a hands-on approach to business that is carried throughout everything we do. Our product speaks for itself, and every detail along the way matters. From our first phone call to the finished install and onto the next order, we want our customers to have the best experience with Boxwell. When we need to talk, we pick up the phone. If there are questions, we demo our product. When intrigued with something new, we give it a try. If a team member needs help, we offer it. When our community needs support, we lend our resources. With creative, problem-solving ways of “thinking outside of the box,” anything is possible. That’s our culture.

Our products include drive-up self-storage units, relocatable self-storage units, portable storage containers, residential storage containers, moving containers, and restoration containers. Intended to help you increase your business’ revenue-generating space, our portable containers and relocatable self-storage units are flexible, stackable, and beautiful! Boxwell is here to ensure that our products help you achieve your business goals.

Work with a Boxwell representative to decide on an ideal, moveable storage unit mix, custom colors, door configurations and more. Once you place an order, we deliver and install your Boxwell relocatable self-storage units. You’ll be ready to rent them in no time! For any questions about the above services and perks or to learn more about Boxwell and our moving and storage containers and services, check out www.boxwell.co or call (303) 317-5850 today!