Positive customer experience is clearly important. The success of your business depends not only on the quality of your product or service but also on the longevity of your clients. Customer care, customer service, customer support…whatever you call it, is super important for every business. The key is knowing how to build and maintain relationships with your clients and partners. Make sure your customers feel valued, treated fairly, and appreciated. Over time, your personalized efforts will develop into deeper connections. And these connections will turn into loyalty. But how easy is it to achieve long-term relationships with your customers? Here are some ways to make it happen from the experts at Boxwell.
Customers are influenced by each and every experience. A positive customer experience could make them stick with your brand forever, whereas a negative experience could send them to a competitor. Good service starts at the top and moves its way into each employee through training and check-ins. Every team member in your organization should be happy to represent your brand, mission and values. Employees who feel the love for their product or service will exude that feeling to the customer.
So listen to your customers’ needs, go over their questions with them, and be willing to work to solve any issues or concerns. Genuinely get to know your customers and continually check in with them to see what you could improve upon. Roll up your sleeves and get in the action to prove that this relationship is important to you.
Here is a 5 star review Boxwell recently received from a customer:
"Well, it's been 2 years now from the day I closed escrow on my industrial lot in AZ and bought our first units from Boxwell. What a great company! From the first inception of my turning a dirt lot to a storage facility Boxwell has been a great resource. I expressed the idea of using the boxes to create a fortress of containers with less than 50 feet of fencing and a gate and proof, Lisa had drawn up a plot plan laying out the whole thing. I took those drawings and the permit application down to the P&Z and 6 weeks later we were up and running. YOU CAN'T DO THAT WITH STANDARD CONSTRUCTION! They were a great asset in getting my business off the ground quickly. Their service after the sale has been outstanding. We cash flow over 10k a month and going back for out 3rd order." Bill Maxwell, Temp Storage
The time it takes for you to respond to your customers is important in today’s “immediate culture.” Slow service and support can kill retention, so pick up the phone, answer the email, pop in to say hello. Be sure you’re easy to contact. It’s like any relationship, and all of these touch points matter for your customers.
Good customer service cultivates trust and loyalty. The goal is to win and maintain customers with the quality of your product or service. Plan to build loyalty from the start, and you’ll be sure to gain repeat customers. If someone has a positive experience with your brand, there’s no reason for them to look elsewhere!
Happy customers spread the word. When you have a wonderful experience with a brand that you trust, you’re probably going to rave about it to others. Building loyalty can help you acquire new customers from their reviews. These positive testimonials will be more effective (and cheaper) than any of your current marketing efforts.
“97% of B2B customers cited testimonials and peer recommendations as the most reliable type of content.“
Demand Gen Report
With so much competition in business, be sure that customer service is top on your company’s lists of strengths and go above and beyond expectations. Customers can learn about your company from your website, social media outlets, ads, articles, blogs and other marketing efforts. But, loyalty is rooted in trust, and customers trust real-life humans more than the notion of a brand. It’s the person-to-person engagement where you have the opportunity to really connect with your customers. Think about each interaction with your customers as a building block. Once you start building, you’ll soon see improvements to your company’s bottom line.
