Summer is synonymous with the moving season. As the temperatures rise and summer approaches, self-storage facility owners gear up for one of the busiest seasons of the year. People are not only relocating this time of year, they are also decluttering. Whether it is for seasonal clothing, heavy coats boots, holiday decorations, college dorm furniture, or business inventory and supplies, people need storage. They also want to put away their snow blowers, shovels and sleds, winter equipment, to switch out for their golf clubs, surfboards, kayaks, and large sporting equipment. Here are some tips to help you optimize your self-storage business during the summer months:
To be prepared for the summer storage influx of customers, check that your facility is adequately staffed and that you have enough storage units available for rent. Also, make sure you have a good mix of unit sizes. Having sufficient resources and personnel in place will ensure a smooth experience for your customers. Provide flexible rental terms, including short-term and long-term options, to accommodate varying preferences. Empower customers to choose the storage solution that best suits their requirements, whether it’s a month-to-month lease or a year-long commitment.
Prioritize Security
Invest in robust security measures such as video surveillance, gated access, and on-site personnel. A secure facility not only deters theft but also instills trust and confidence in your services. Highlighting your security features can be a valuable selling point for potential customers. People want safe, automated access. And storage businesses are increasing their technology because of it. Storage facilities can offer remote access and monitoring of storage units. With fencing, lighting, smart access, cameras, and gates, there are several ways to keep your facility secure in our industry. These features help add convenience, safety, and positive customer experiences.
Target Specific Audiences
Create an appropriate unit mix based on the demographic data of your area. By using demographic data from sources like the Census Bureau, you can tailor your unit mix to fit the local needs. Analyze competitors to determine popular unit sizes and adapt to meet customer demands. Identify and target specific audiences such as college students in need of temporary storage or families looking to declutter before vacation season. Highlight unit sizes that are popular within these groups and tailor your marketing efforts accordingly. Leverage social media, email campaigns, and local advertising to effectively reach potential customers. Creating a strong presence in your community through curb appeal, clear signage, and easy-to-understand boards can help attract local customers.
Enhance Customer Experience
Train your staff to be knowledgeable, friendly, and responsive to inquiries. Create a welcoming environment at your facility and go the extra mile to accommodate your customers’ needs. Simplify the rental process by offering online reservations, digital contracts, and contactless payments. Embracing technology enhances customer experience and streamlines operations, especially during the busy summer season. Encourage satisfied customers to spread the word about your facility with referral discounts or rewards. Referral programs and positive testimonials can drive new business and foster loyalty among customers.
Customers are likely to spend 31% more on a business with “excellent” reviews. 86% of people will hesitate to purchase from a business that has negative online reviews. On average, a one-star increase on Yelp leads to a 5 to 9% increase in a business’s revenue.
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Maintain Your Facility
Ensure your facility is well-maintained, clean, and organized to make a positive impression on prospective renters. Maintenance for self-storage containers includes a variety of tasks. From fixing doors, replacing locks or partitions to painting, making small updates, and cleaning. Self-storage maintenance also includes checking on safety and security features and training your employees. With proper care and attention, self-storage facilities can keep containers looking brand-new for years and years to come. Boxwell customers receive a complete Care & Maintenance Guide with every order. Contact Us for one today!
Self-storage allows people to declutter their living space, stay organized, and make the most out of their summer. Optimizing your self-storage business for the summer season involves strategic planning and attention to detail. By meeting the increased demand with adequate staffing and flexible rental options, prioritizing security measures to instill trust, targeting specific audiences through tailored marketing efforts, and enhancing the overall customer experience with referral programs, you can ensure success during this busy time. Additionally, maintaining a seasonal inventory and focusing on facility maintenance will not only attrac new customers but also retain existing ones, contributing to the long-term growth and profitability of your self-storage business.
By leveraging the flexibility and versatility of relocatable units, you can adapt to seasonal demands and optimize your storage solutions for maximum efficiency. Boxwell is a leading global provider of portable and relocatable self-storage solutions designed to cater to the diverse needs of businesses worldwide. Our extensive reach encompasses storage facilities across various regions, spanning America, Australia, Canada, Europe, Ireland, Germany, the Middle East, the United Kingdom, and beyond. What sets Boxwell apart is our commitment to delivering fully customizable, exceptionally durable, and effortlessly movable storage solutions that meet the unique demands of every client. Check out boxwell.co or call (303) 317-5850 for more information.
