In today’s competitive market, customer loyalty is more important than ever for self-storage businesses. Every customer brings more than just rental revenue—they contribute to the success and reputation of your business. Prioritizing customer relationships can lead to long-term benefits, including higher retention rates, positive word-of-mouth, and increased referrals. The key is to engage with tenants in meaningful ways. Make your customers feel valued and appreciated. This symbiotic relationship means that by offering exceptional customer service, businesses receive positive reviews and referrals in return.
Show Appreciation to Retain Tenants
While attracting new tenants is always a priority, maintaining strong relationships with existing customers is just as crucial. A simple “thank you” can go a long way through personalized messages, a clean and well-maintained facility, or small gestures like offering bottled water on hot days. Acknowledging long-term customers—by sending a note or small client gifts—reinforces their importance to your business and encourages loyalty.
Stay Connected with Thoughtful Communication
Regular communication fosters trust and keeps customers engaged. A semiannual check-in, a personal phone call once a year, or a friendly holiday greeting shows that you care. Beyond engagement, these touchpoints offer an opportunity to gather feedback, address concerns before they escalate, and build lasting relationships. Staying connected also ensures that your business remains at the forefront of clients’ minds when they have future storage needs or opportunities to refer others.
Encourage and Reward Referrals
Happy customers are your best advocates. A referral program that offers discounts or small incentives can encourage tenants to spread the word about your facility. Incentivizing referrals helps ensure that satisfied customers share their positive experiences with others looking to enter the storage business, further expanding your network. Partnering with local realtors, apartment managers, or moving companies for referrals can also be a smart way to grow your customer base.
Strengthen Community Involvement
Working with the local community strengthens a company’s reputation. Self-storage businesses can get involved in local events, support charitable initiatives, or collaborate with small businesses. This engagement not only builds strong ties but also reinforces the business’s commitment to serving its community, which can attract new customers and enhance brand perception.
Create a Customer ‘Family’ with Site Visits
Boxwell understands that people looking to enter the storage business benefit from real-world experience. That is why we connect potential clients with existing Boxwell customers for site visits. This hands-on approach builds trust, strengthens industry connections, and allows prospective customers to see the quality firsthand.
How Boxwell Helps Self-Storage Operators Build Stronger Customer Relationships
Boxwell is committed to providing high-quality, customizable storage solutions that enhance customer experiences. By offering relocatable storage units that are designed for flexibility, security, and durability, Boxwell helps operators create facilities that tenants trust and appreciate.
Additionally, Boxwell’s customer-first philosophy extends beyond product offerings. We prioritize strong business relationships and hands-on support. This all ensures that self-storage operators have everything they need to succeed. From designing aesthetically pleasing and functional storage units to supporting businesses with educational content and strategic insights, Boxwell helps operators build and maintain loyal customer bases.
Customer Testimonials
Our clients’ success stories highlight the impact of strong customer relationships:
“We have been working closely with Boxwell on multiple orders for the past few months. Lisa and her team communicated well and were there every step of the way to make the process seamless. Great customer service experience and product!”
— Chris Rhodes, Blue Sky Self Storage
“Excellent customer service throughout the whole process, from sales to delivery of containers. Laura Brooks is outstanding and supports you along the way. Austin Krueger is always ready to assist you with any challenge. They certainly have a great staff; they are positive, energetic, and resourceful.”
— Carola Acum, Keep-It
“We are thrilled with the Boxwell team! The experience from start to finish has been fun, informative, and well-communicated. Frank and his team made the design, ordering, and shipping process absolutely seamless. We got our first 12 boxes, and with the help of Jason today, we got things set up with ease. Jason’s knowledge of the product and assistance in assembly was the cherry on top to finding our confidence in this new venture. Excited to grow our business with the support of Boxwell.”
— Kirsten Stoop, Barn Box
The Why: The Business Impact of Strong Customer Relationships
By focusing on customer appreciation, consistent communication, community involvement, and referral incentives, self-storage operators can create a welcoming environment that drives retention and long-term success. Strong client relationships lead to repeat business, higher occupancy rates, and a stellar industry reputation. When customers feel valued, they remain loyal, refer others, and contribute to the business’s overall growth. Building strong relationships is not simply good for customers—it is a key driver of business success.
“Customer satisfaction is worthless. Customer loyalty is priceless.”
— Jeffrey Gitomer
At the heart of any successful self-storage business is a strong commitment to customer relationships. When operators prioritize thoughtful communication, appreciation, and engagement, they foster loyalty that drives long-term success. By integrating referral programs, community involvement, and personal touchpoints, businesses can create a customer-first culture that leads to repeat business and positive word-of-mouth. Boxwell understands the power of strong client relationships. We provide support and high-quality products that help operators stand out in a competitive industry. In the end, investing in customer relationships is not just about retention—it is about building a thriving, reputable, and future-proof business.
At Boxwell, our commitment to quality is more than just words. Because we produce our products at Boxwell-owned facilities, we can offer the highest standards and responsiveness to all of our customers. Our portable containers, relocatable self-storage units, roll up doors, and hallway systems come with warranties and dedicated support. Therefore, they are a reliable and worthwhile investment for any storage facility.
Each of our products caters to the diverse needs of businesses worldwide. Our extensive reach encompasses storage facilities across various regions. This spans across America, Australia, Canada, Europe, Ireland, Germany, the Middle East, the United Kingdom, and beyond. Boxwell designs, manufactures, and delivers fully customizable, durable, and movable storage solutions. At the end of the day, you can focus on running your operation!
Work with a Boxwell representative to decide your ideal unit mix, custom colors, door configurations, and more. Your Boxwell storage units will be shipped flat packed and assembled fast with just a few dozen nuts, bolts, and basic tools. You will be ready to rent them in no time! Check out boxwell.co or call (303) 317-5850 for more information.