Are you a locally owned and operated portable storage business? If growth is the goal, community engagement is often your smartest strategy. A strong presence in the area you serve builds brand awareness, customer trust, and long-term success.
Community participation makes your business more visible. It’s also your strongest sales pitch, demonstrating the value and flexibility of portable storage in everyday life. The more your community sees you involved, the more they will see your business as reliable and approachable. Here are several ways to get involved and why visibility matters for your portable storage business.
Leverage Local Partnerships for Growth
Start by connecting with businesses that serve people who need storage. Real estate companies often work with customers during life transitions. Home buyers gravitate toward real estate companies that offer something more. Collaborating on moving and storage services helps both businesses rise above the competition. Co-branded promotions or discounted service bundles help turn one-time moves into long-term rentals.
Think about businesses in high traffic areas in your community that would benefit from additional storage. Restaurants, retail shops, garden centers, and event venues need secure, temporary storage space. Donating branded units to those businesses fulfills a storage need and places your container in a popular community spot. It’s a simple way to support a fellow local business while turning your storage unit into a daily advertisement for your brand.
Colleges and universities also present a steady demand of storage needs. Students often need short-term storage during summer breaks or moving out of dorms. Offering seasonal storage packages tailored to their schedules increases visibility and relevance. Campuses may need year-round units for their athletic departments, student clubs, or facility management. College campuses provide a great, high-traffic area to park units to gain visibility from parents, students, and faculty.
Donating boxes to local sports teams for equipment storage is another great way to increase brand visibility. These teams need safe, weatherproof storage for their equipment. Coaches and team organizers may also recommend your business to other teams. But the benefits go beyond just having your logo seen. Supporting a team creates a sense of shared investment in the community. It shows your business values the same things local families do: teamwork. That connection builds brand loyalty. Parents who see your name associated with their child’s team are more likely to trust and choose your services over others in the area.
Turn Your Units into Moving Billboards
Portable storage containers are not only for storage but make great advertisements for your business. When branded with your logo, company information, and messaging the units become a mobile billboard. These units, parked or driven in high-traffic areas, promote your business.
Strategic placement is key. Parking near schools, shopping centers or other high-traffic areas increases exposure. QR codes can be added to direct curious customers to your website or contact form. A clean, well-branded unit leaves a strong impression. If you need help with your branding, Boxwell’s marketing team can assist in creating an eye-catching design.
Support Local Events and Nonprofits
Community events are great for getting noticed as a portable storage business. Vendors at farmer’s markets and multi-day festivals often need secure overnight storage. Your containers can provide that solution while showcasing your brand.
Partnerships with local farms or small businesses can go even further. You can rent out your containers for secure, on-site use instead of businesses packing up each night. Containers can serve as pop-up booths or produce stands. When used as a retail space, your unit becomes part of the event experience. This creates positive associations with your brand and helps build trust with the community and business owners.
Supporting local causes shows your business is part of the community. Events like school fundraisers or charity runs often need extra space for supplies or equipment. A branded container can fill that need while promoting your business at the same time. Offering containers for donation drives or temporary storage helps nonprofits stay organized. Community members are more likely to do business with companies that give back.
Use Word-of-Mouth and Referral Marketing
Happy customers are often the best source of new business. A simple referral program can encourage them to share your service with others. Make this even easier by offering a referral program. Give a small reward—like a discount, a gift card, or company swag—each time someone brings in a new customer.
Encourage satisfied customers to leave reviews on Google, Facebook, or Yelp. These reviews help build trust and make your business easier to find online. Share the best reviews on social media and your website. You can also ask customers to send photos or videos of your units in use. Real feedback makes your business feel more approachable and trustworthy.
Community Connections That Drive Growth
Participating in your community builds more than brand awareness, it creates lasting relationships. By teaming up with realtors, supporting schools and sports teams, and showing up at local events, you establish trust and increase visibility. The more people see your business in action, the more likely they are to choose it.
Boxwell’s portable storage containers are the ideal solution, easy to deliver, secure, and built to last. Local partnerships often lead to organic, word-of-mouth marketing. A realtor who sees the value in your service may recommend you to every new homeowner. A school using your units for equipment might share your name with families or staff in need of extra space.
Boxwell designs, manufactures, and installs industry-leading storage solutions. Our lineup includes relocatable self-storage units, portable containers, hallway systems, and roll up doors. Every product is fully customizable and built to last—trusted by companies across the United States, Canada, Europe, the United Kingdom, Australia, the Middle East, Asia, and beyond.
Boxwell is Built For Your Success. From the start, our mission has been simple: create the best B2B storage products and back them with outstanding customer support. Our clients gain access to dedicated Account Managers, design and installation services, and extensive product warranties.
We are here to help. Contact Boxwell today via our email, sales@boxwell.co, or call 303-317-5850.