Every industry has its cornerstone events, the conferences where new ideas are shared, relationships are built, and the next year of business begins to take shape.
This November, the self-storage industry welcomes a new addition to that list: THE Show, hosted by Modern Storage Media.
Taking place November 4-6, 2026, at the Georgia World Congress Center in Atlanta, Georgia, THE Show is making a strong first impression with an ambitious educational program, an expansive trade show floor, and networking opportunities designed specifically for today’s self-storage professionals. If you’re looking for one major event to attend on the East Coast this year, this should be high on your list.
THE Show at a Glance
| Event Dates | November 4-6, 2026 |
| Location | Georgia World Congress Center – Atlanta, GA |
| Who Should Attend | Owners, operators, developers, investors & industry suppliers |
| What You’ll Find | Education – Networking – Trade Show – THE Deal Room |
| Visit Boxwell | Booth #201 and #301. Full Hallway System & 10’x20’ Relocatable Storage Units |
| Save $100 | Register with affiliate code BOXWELL |
One of the Largest Self-Storage Events East of the Mississippi
For many operators, suppliers, and developers in the eastern United States, attending a large industry conference often means traveling to Las Vegas. THE Show is changing that.
Hosted in Atlanta, this inaugural event is positioned to become one of the largest self-storage conferences east of the Mississippi River, giving owners, operators, investors, and vendors an opportunity to connect at a national event without traveling across the country.
Atlanta also serves as the central hub for the self-storage industry, making it an ideal location for a conference of this scale. Whether you’re coming from the Southeast, Midwest, Northeast, or beyond, THE Show offers an accessible destination packed with education, networking, and business opportunities.
As a first-year event, THE Show also brings a fresh perspective. Built by Modern Storage Media, the conference combines industry education with meaningful networking and an engaging trade show experience designed to foster conversations throughout the event.
Did You Know?
The Southeast is one of the fastest-growing regions for self-storage development in the U.S., making Atlanta a natural destination for one of the industry’s largest conferences east of the Mississippi.
Built for Every Corner of the Industry
Whether you’re developing your first facility or managing a nationwide portfolio, THE Show offers educational sessions and networking opportunities for nearly every role in self-storage.
Education content is organized into four primary tracks:
- Operations
- Data
- Development
- Investment
Attendees can also expect keynote presentations from industry leaders, panel discussions, networking receptions, and THE Deal Room; a dedicated space where buyers, sellers, brokers, developers, and investors can connect throughout the conference.
Whether your focus is operations, expansion, acquisition, technology, or customer experience, there’s something on the agenda designed to help move your business.
What Does the Schedule Look Like?
Across three full days, attendees can expect a busy schedule filled with education, networking, and opportunities to explore the trade show floor.
Highlights include:
- Daily keynote presentations
- Educational breakout sessions
- Dedicated trade show hours
- THE Deal Room
- Manager-focused education
- Networking events throughout the conference
- Welcome reception in the Georgia Aquarium
Rather than separating networking from the exhibit hall, THE Show integrates gathering spaces directly into the trade show floor, creating more opportunities for meaningful conversations between attendees and exhibitors.
Experience Boxwell in Person
We’re excited to be part of THE Show’s inaugural year and we’re bringing one of our largest trade show displays of 2026.
For the first time at THE Show, attendees will be able to walk through a full-scale replica of a Boxwell Hallway System, giving operators the opportunity to experience our interior storage solution firsthand.
We’ll also have our 10’x20’ relocatable storage units on display, allowing visitors to see the quality, flexibility, and durability that have made Boxwell a trusted partner for self-storage facilities across the globe.
Whether you’re planning a new facility, expanding an existing property, or looking for ways to maximize your current footprint, stop by booth #201 & #301 and chat with our team. We’d love to hear about your project and discuss solutions that fit your goals.
Register & Save
Planning to attend?
Use affiliate code: BOXWELL when registering to receive $100 off your conference registration.
Register for THE Show HERE.
Connect with Boxwell This Fall
We’ll be traveling throughout the remainder of 2026 and would love to connect with you at one of these upcoming industry events, if we miss you at THE Show.
You can find us at:
Toy Storage Nation Masterclass – Denver, CO – August 14th, 2026
SSA Fall – Las Vegas, NV – September 9th – 10th, 2026
FEDESSA – Wiesbaden, Germany – September 22nd – 24th, 2026
Colorado SSA – Vail, CO – October 14th – 15th, 2026
Southeastern SSA – Greenville, SC – October 25th – 27th, 2026
THE Show – Atlanta, GA – November 4th – 6th, 2026
SSAA – Brisbane, Australia – November 9th – 12th, 2026
If you’re attending any of these events, be sure to stop by our booth. We always enjoy connecting with customers, partners, and others across the industry.
See You in Atlanta!
Whether you’re looking to discover new products, gain fresh insights, expand your professional network, or explore the latest innovations in self-storage, THE Show promises to deliver an exciting new conference experience.
Boxwell designs, manufactures, and installs industry-leading storage solutions. Our lineup includes relocatable self-storage units, portable containers, hallway systems, and roll up doors. Every product is fully customizable and built to last—trusted by companies across the United States, Canada, Europe, the United Kingdom, Australia, the Middle East, Asia, and beyond.
Boxwell is Built For Your Success. From the start, our mission has been simple: create the best B2B storage products and back them with outstanding customer support. Our clients gain access to dedicated Account Managers, design and installation services, and extensive product warranties.
We are here to help. Contact Boxwell today via our email, sales@boxwell.co, or call 303-317-5850.