Customer reviews are a great way to boost your SEO and bottom line. Think about it, when customers have a wonderful experience with a brand, they’re going to rave about it to others. These positive reviews will help grow business. When happy customers spread the word, the loyalty is infectious. And potential new customers will listen.
Most of today’s consumers use the internet to help with their purchasing decisions. Online shopping usually involves researching and reading testimonials. The most cost-effective marketing tool you have is your group of current customers. Customer reviews can help potential customers connect with you and trust in your brand. This translates to increased revenue. A positive customer experience could make them stick with your brand forever, whereas a negative experience could send them to a competitor.
Customer reviews can explain your product in layman’s terms. This customer-to-customer feedback feels trustworthy. If a consumer is deciding between your business or another, your list of testimonials can be persuasive. Reading a positive quotation from a loyal customer will increase the likelihood of purchases and repeat purchases. So, it’s important to have these first-hand accounts of your product.
At a recent Boxwell portable storage trade show, “Boxwell Summit 2022,” one of our guest speakers, Christina Alvino of FineView Marketing, discusses the importance of customer reviews. Here’s how she breaks it down:
40 = Average number of reviews consumers expect a business to have
4.42 = Average overall star rating for businesses on Google My Business
4.47 = Average star rating of businesses occupying positions 1-3
43% of consumers would use a business with less than 4 stars
5% of businesses have an average rating below 3 stars
20% of businesses in the top 3 spots have 0 reviews
- The top 3 on a local online search usually features companies with the highest star ratings and most positive reviews.
- People tend to favor a business that has more reviews, even if it has a lower rating online.
- Click through rates for the top 3 make up a combined total of 47.79% of clicks.
- Consumers tend to look for new, updated reviews that will indicate if old issues have been resolved.