The Boxwell Summit 2024 was a 3-day, invitation-only annual event in Boulder, CO. Our trade show is tailored for professionals in the portable storage industry. For our 5th annual event, we had 18 attendees plus two guest presenters and the Boxwell team. The goal of the event is to strengthen the community while driving business success. At the Boxwell Summit, we bring together experts in the industry to discuss finance, marketing, and storage solutions. We aim to foster innovation, knowledge sharing, and networking among industry leaders.
Leading the event, Boxwell’s Founder & CEO, Rod Bolls, has over 17 years of experience in the industry. Since founding Boxwell in 2015, his mission has been to elevate industry standards. He and his team do this by incorporating modern technologies, services, and features into their offerings. At Boxwell Summit 2024, Rod discussed Boxwell’s timeline, from inception to present day. The newest Boxwell products include roll up doors, hallway systems, and 10′ x 20′ relocatable self-storage containers. Rod emphasized the importance of innovation and adaptability. These are key elements to helping sustain business growth and expanding Boxwell’s global impact.
Also speaking at the event, Lisa Maloney, Director of Strategic Accounts at Boxwell, brings seven years of industry expertise. At Boxwell Summit 2024, she shared her insights on finding tailored storage solutions. She highlighted building strong client relationships and providing exceptional customer service. Those are key drivers for Boxwell’s success. Her session focused on understanding client needs through personal engagement and product customization.
GUEST SPEAKERS:
Dylan Towey – Account Executive at MMP Capital
Dylan Towey was one of the guest speakers at the Boxwell Summit 224. He presented financing strategies for storage businesses. Dylan is an account executive at MMP Capital. He specializes in helping customers secure financing to start or expand their storage facilities. Dylan discussed the advantages of Equipment Finance Agreements (EFA) and the Section 179 tax benefit. Both of which allow businesses to deduct the full purchase price of new equipment on their taxes. Key takeaways from Dylan’s session included:
Liquidity & Cash Flow: Financing equipment allows businesses to generate revenue immediately. This can help businesses potentially achieve returns before full payment. Did you know that financing equipment through an EFA allows businesses to start generating revenue with their new equipment before they have even finished paying for it? This helps boost cash flow right away, giving businesses a head start in growing and expanding.
Section 179 Deduction: Dylan Towey outlined the benefits of Section 179. This tax incentive can significantly reduce costs for small to medium-sized businesses. Storage businesses can deduct up to $1,220,000 from equipment purchases in 2024, making it an opportune time to invest in new storage solutions.
Jessica Johnson – Business Development Manager at StorSuite
Formerly President of the Storage Business Owners Alliance (SBOA), Jessica is now Business Development Manager at StorSuite. She delivered an engaging session on digital marketing and customer experience. She focused her presentation on website optimization, SEO, and content marketing. These are the essential tools for storage businesses to thrive in the portable storage digital landscape.
A key point of Jessica’s presentation is that customers appreciate knowing you are a small, local business. Do not hide this—embrace it! If you run a local, family-owned operation, it can be a major selling point. People often prefer the personalized customer service and attention that small businesses provide.
Website User Experience: Make sure content is easy to find and navigation is clear. And responsive design is crucial, so pay attention to your website’s mobile appearance. Jessica also stressed the importance of fast-loading times, and engaging content.
SEO Strategies: Effective use of local and traditional SEO tactics helps businesses rank higher on search engines. Jessica provided practical tips like claiming local business profiles. Plus, it is key to optimize your website for mobile target relevant keywords.
Content Marketing: Developing high-quality, long-form content is key. It is also smart to leverage AI tools for keyword research to boost website traffic. This also brings brand authority. Jessica emphasized that AI-generated content is a great starting point. But it should always be supplemented with human expertise. In-depth, high-quality content helps boost rankings and engagement. AI tends to summarize everything. Be sure you include detailed, original content.
Social Media Engagement: It is a good practice to use customer testimonials wherever you can! Share behind-the-scenes content so customers can see how your business runs. Also, be sure to partner with local influencers to humanize your brand. Remember the ratio for social media strategies, which is 80-20. Engage 80% educational/interactive, and use promotional content 20%.
The Boxwell Summit 2024 brought together leading experts and professionals. This collaborative event has become a valuable platform for networking, learning, and business expansion. Therefore, it is a great event for owners and operators of portable storage facilities in moving and storage, restoration, remediation, renovation, and more! With sessions on financing, marketing, and customer experience, this year’s event delivered actionable strategies to help businesses grow.
About Boxwell Portable Storage Containers
Boxwell offers several ready-made portable storage solutions. With custom sizes and business branding available, all our containers are 100% weather resistant; roofs are corrugated to allow for optimal durability and water runoff, and floors are coated to provide a waterproof, non-slip, non-toxic, non-flammable surface. Features include receiver tubes, d-rings, tie-down rings, vents, 3M vinyl decals, and a door latch.
As industries across the board continue to evolve, portable storage containers are proving to be one of the most versatile and adaptable tools in the modern marketplace. By embracing the versatility of portable storage containers, we are finding fresh ways to innovate and adapt. Sometimes, thinking inside the box is the key to unlocking opportunities.
Boxwell is a leading global provider of portable and relocatable self-storage solutions, roll up doors, and hallway systems. Each is custom designed to cater to the diverse needs of businesses worldwide. Our extensive reach encompasses storage facilities across various regions, spanning America, Australia, Canada, Europe, Ireland, Germany, the Middle East, the United Kingdom, and beyond. What sets Boxwell apart is our commitment to delivering fully customizable, exceptionally durable, and effortlessly movable storage solutions that meet the unique demands of every client. So, you can focus on running your operation!
Because our storage solutions can withstand the test of time, you can provide reliable service to your clients. Work with a Boxwell representative to decide your ideal unit mix, custom colors, door configurations, and more. Ultimately, your Boxwell storage units will be shipped flat packed and assembled fast with just a few dozen nuts, bolts, and basic tools. So, you will be ready to rent them in no time! Check out boxwell.co or call (303) 317-5850 for more information.