On any given trip to the supermarket, you will most likely drive past a portable storage facility. These moving and storage businesses offer convenience and ease to scores of customers and investors alike. If you own or manage a storage facility, you are aware how competitive the industry is. You also know that digital marketing efforts, such as your website, can set you apart from the pack. However, keeping up with the latest trends and strategies can be a challenge.
Read on for some insights from the experts at Boxwell!
Prioritize Online User Experience
You can fill your website with as many features, attractive images, and fun graphics as you want. If your site does not perform well or intuitively, you can deter online traffic, so be sure that customers can find the information they are looking for as easily as possible. It should not be difficult for them to find up-to-date information on pricing, availability, and services. Features like online payment portals, reservation systems, and customer support should be easy to use, as well. It’s all about presenting clear, concise information with an aesthetic appeal.
Always Consider Search Engine Optimization
Since the inception of search engines like Google, an entire industry has developed around the concept of optimizing web content so that their algorithms will rank your site higher than that of the competition. While the subject can be deep and complex, implementing some best practices in your web content is a simple task. Make sure that every page has a distinct purpose and incorporates 3-5 relevant keywords. Incorporating local keywords (like the cities or neighborhoods in your service area) will make your content even more relevant for your target audience, while the specificity makes your site even more attractive to search engines.
Leverage Online Advertisements
Just like everywhere else in business, money talks. Launching advertising campaigns on online platforms like Google, Bing, and Facebook can drastically increase your digital reach and get your brand in front of countless more eyes. Make sure you have clear goals in mind and that your tracking is properly configured so you can measure return on investment as accurately as possible. This way, you can scale your budget as you measure the success of your campaigns.
Be Responsive & Accessible Online
Never underestimate the power of word of mouth. If you stay on top of your portable storage facility’s online reviews and social media pages, you will be sure to find people reaching out to you with concerns, questions, or praise. The more you interact, the more you establish your authoritativeness and reputation in the local industry. Be helpful and address legitimate complaints, and you may be amazed at the community’s response!
With some strategy and investment of time, energy, and money, digital outreach can vastly increase the customer base of your portable storage facility!
Boxwell provides storage solutions for all kinds of businesses. We achieve this by staying true to our product and really listening to our customers, our partners and each other.
Work with a Boxwell representative to decide on an ideal, movable storage unit mix, custom colors, door conﬁgurations and more. Once the order is placed, your Boxwells will be delivered, installed, and ready to rent. Check out www.boxwell.co or call (303) 416-6280 today!