The self-storage industry continues to grow, offering businesses exciting opportunities. But this also brings increasing competition. Attracting and keeping customers requires a strategic approach. Strategies to attract self-storage customers in 2025 can be simple. Businesses need to have optimal online presence and community engagement. Plus, first impressions and customer testimonials matter. Here’s how to position your storage business for success.
Strengthen Your Online Presence
Your website is often your first impression. It should be visually appealing, mobile-friendly, and easy to navigate. Highlight your products or services so visitors can quickly see what they’re getting when they choose your facility. Use high-quality photography for facility images and team photos. And drone footage can give potential customers a comprehensive view of your business.
SEO and Social Media Strategies
- Social Media Engagement: Platforms like Instagram, Facebook, and Twitter are ideal for connecting directly with your audience. Share updates, promotions, and testimonials while maintaining an 80/20 balance: 80% educational/interactive content and 20% promotional.
- Advertising: Invest in paid ads through Google or Facebook to reach a broader audience.
- Online Visibility: Ensure your business is easily found through Google My Business and local online directories. A well-optimized online presence makes your facility stand out.
Key Insights from StorSuite’s Business Development Manager
At the Boxwell Summit 2024, StorSuite’s Jessica Johnson discussed strategies to attract self-storage customers in 2025. She emphasized how digital tools can enhance customer acquisition:
- Mobile Optimization: Make your website responsive and fast-loading to engage on-the-go users.
- High-Quality Content: Use long-form, SEO-driven content to boost your website traffic. AI tools are useful for keyword research, but human expertise is crucial for creating authentic, relatable material.
- Social Proof: Highlight customer testimonials and work with local influencers to build credibility.
First Impressions Matter
When potential customers visit your facility or interact with your team, their first impression can determine whether they convert into loyal clients.
Train Your Team: Your facility manager is often the face of your business. Equip them with top-notch customer service training and deep product knowledge to confidently answer questions. Check out a Boxwell blog post on Self Storage Hiring. In the post, we discuss how “…technology can enhance business efficiency. However, critical thinking, problem-solving abilities, and emotional intelligence are what drive innovation. So be sure to hire people with those skills!”
Enhance Curb Appeal:
Some easy strategies to attract self-storage customers in 2025 include investing in the following:
- Clear, professional signage that includes your business name, “Self-Storage,” and a phone number. Ensure it is readable from a drive-by distance.
- Landscaping and maintenance to ensure your property looks inviting.
- Convenient accessibility for all customers. Did you know that Boxwell roll up doors are ideal for ADA compliance?
Community Visibility: Advertise on busy roadways near your facility to ensure locals are aware of your location. Tangible marketing efforts like this complement digital campaigns and strengthen your local presence.
Engage With Your Community
Community engagement builds goodwill and positions your business as a locally trusted and involved operation.
Ideas for Local Involvement
- Offer free units to nonprofits or community organizations.
- Donate a portion of proceeds from each lease to local causes.
- Volunteer as a team or sponsor local events and sports teams.
- Provide discounts to nearby organizations or schools.
By giving back, your company cultivates a stronger team and builds deeper connections with your local community.
Leverage Customer Testimonials
Customer testimonials are among the most powerful marketing tools. Happy clients spread the word and validate the quality of your services.
How to Gather and Use Reviews
- Provide Outstanding Service: Excellent experiences naturally lead to positive reviews.
- Ask Directly: Send a link to your Google My Business page after a great customer interaction.
- Simplify the Process: Clear instructions on how to leave a review make it easier for clients to follow through.
At Boxwell, customer satisfaction is a priority. Here’s what some Boxwell clients have to say:
- “Every member of this company has been excellent to deal with, from sales to shipping to assembly.” – Robert Miller, Shively’s Moving and Storage
- “Boxwell treated my facility like their own and truly paid attention to the details.” – Jay Kaile, Elkhorn Storage LLC
By prioritizing a strong online presence, exceptional customer service, and meaningful community engagement, your self-storage business can stand out in 2025. Pair these efforts with a focus on first impressions and the power of testimonials to build trust and loyalty. With the right strategies in place, you’ll not only attract customers but also create lasting relationships that drive long-term growth and success.
At Boxwell, our commitment to quality is more than just words. Because we produce our products at Boxwell-owned facilities, we can offer the highest standards and responsiveness to all of our customers. Our portable containers, relocatable self-storage units, roll up doors, and hallway systems come with warranties and dedicated support. Therefore, they are a reliable and worthwhile investment for any storage facility.
Each of our products caters to the diverse needs of businesses worldwide. Our extensive reach encompasses storage facilities across various regions. This spans across America, Australia, Canada, Europe, Ireland, Germany, the Middle East, the United Kingdom, and beyond. Boxwell designs, manufactures, and delivers fully customizable, durable, and movable storage solutions. At the end of the day, you can focus on running your operation!
Work with a Boxwell representative to decide your ideal unit mix, custom colors, door configurations, and more. Your Boxwell storage units will be shipped flat packed and assembled fast with just a few dozen nuts, bolts, and basic tools. You will be ready to rent them in no time! Check out boxwell.co or call (303) 317-5850 for more information.