Self-storage blogs are gaining popularity for good reason. If you have a self-storage facility, you’d probably like to know the most efficient way to market it. There are so many options for making your business visible to potential customers. You can market your facility on the outside with great signage and curb appeal. You can push your brand to consumers with advertisements and events. And, of course, there is online marketing where you can reach potential customers through email campaigns, social media and your website.
Did you know that one of the best (and cheapest) ways to market your self-storage facility is by telling your story through a blog? Be sure you’re using this simple marketing tool!
Blogs are concise articles that usually focus on one topic using bullet points, links to additional resources, videos and photos. In fact, they’re becoming so popular that they are sometimes the most read pieces on your website. People tend to enjoy reading about a company or product rather than getting an advertisement about it. Therefore, businesses are getting keen on how to promote their brand with articles and information. Many blogs will have content that will be referred for years to come, and some posts will be updated to stay relevant. Blog posts can be also be repackaged into social media posts. Be sure you have a keyword strategy to hit your target audience.
There are a lot of tricks for increasing traffic to your blog. For example:
– Longer titles work well. Using 6-10 words in your blog post’s title attracts more readers.
– Using a hyphen or colon in your title helps draw attention.
– Updating content on a regular basis is a great way to boost your website’s SEO.
– Using list, headers and bullet points will help your readers follow the topic clearly.
– Adding photos and videos to your post increases visitors.
– Reusing and repackaging your blog posts onto social media will give your greater returns on your efforts.
– Posting with relevant keywords and key phrases will draw attention to those in your market.
Following are some surprising statistics about blogging in general:
Over the past 25 years, the number of blogs has gone from about 50 to over 500 million worldwide! A blog is typically anywhere between 500-1500 words, however that number is increasing with the popularity of these informational posts. The time it takes to write blogs has also gone up as well; on average, bloggers spend 4-5 hours for each blog post, which is up from about 2 hours. Businesses can outsource a copywriter or use a well-versed staff member to create their posts. Either way, prioritizing this task has proven to have a positive effect on the ROI for their efforts. If you’re a blog writer, it’s all good news! Source: Tech Jury.
When writing a blog, it’s important to get to know what information your potential customers are searching for. Once you know which keywords and key phrases they are typing in, you can start blogging about those topics. With a solid keyword strategy, you can look up the analytic data to see which key words and phrases potential customers are typing in to find a business in your industry. You can even pinpoint which words or phrases brought a visitor to your website. These may include the following: moveable storage, containers, used storage containers, portable storage containers, moving storage containers, moving containers, steel containers, container storage sales, container cost, containers on sale.
Once you know these words and phrases, you can plug them into your blog post and title for optimal SEO. It’s also important to know your market. For example, if your facility in an area that is near water, you may have a lot of people searching for, “where can I store my boat?” or “local storage units for kayaks or canoes” or “storage facility with room for my pontoon.” If you are located near a lot of apartment buildings, inquiries may include, “short-term storage lease” or “drive-up self-storage.” You can also set up Google alerts with key words and phrases so that you get notified when Google spots a post using them. From there, you can choose your blog topics to be in line with those searches.
Here is a good resource for self-storage blog topics with ideas such as, “Using a self-storage facility with security and cameras?” or “How should you store rugs and carpet in self-storage?” Remember that you are a resource along with many, many others like you. Be sure to check out your competition.
Following is a list of 20+ self-storage blogs that we recommend you check out:
When writing your blogs, be sure to post on your website anywhere from 1-4 times a month so your blog page will stay fresh with different topics for a variety of people. If your website’s blog pops up during a keyword search, you’re golden. Once you become a resource for your customers and potential customers, you’ll stay on their minds – and even in their bookmarks for future posts. Blog posts are more and more popular today because they’re informative + fun to read. These entertaining and useful posts may be what your business needs to boost sales.
Work with a Boxwell representative to decide on an ideal, moveable storage unit mix, custom colors, door configurations and more. Once you place an order, we deliver and install your Boxwell relocatable self-storage units. You’ll be ready to rent them in no time.
At Boxwell, we pride ourselves on providing customers with the highest-quality storage containers on the market. We set out to reinvent storage and prove that a great product can be created through innovation and perseverance. As a team, we strive to evolve with our ever-growing industry.