Filling a Supply Niche: A Case Study in Relocatable Units

Customers need different things. When filling a supply niche, storage facilities need to know their options. Luckily, Boxwell's relocatable units are flexible, easy to install, and come in a variety of shapes and sizes.
Hank Hanff III

Here is Boxwell’s interview with Hank Hanff III, Owner of
Upstate Properties Self Storage

With a narrow-sized lot and unpredictable weather to contend with, Hank had to carefully consider his options. When choosing units for his facility, his top priorities were flexibility and durability. And he found both with Boxwell’s relocatable units. Read on to see just how simple it was for him to add revenue to his business by filling a supply niche.

What did your site look like prior to construction? 

HANFF: The site for our 30 Boxwell 8′ x 12′ units was an open grass plot. It had been empty since the original site was cleared around 2003. So, it was ready for revenue-generating self-storage units!

Why did you choose Boxwell relocatables for your site? 

HANFF: We based our decision to order Boxwell relocatables for our site on a number of factors. First, it was Boxwell’s pricing and speed of delivery that lured us. And it was so easy to add additional units as needed. We purchased 12 Boxwell 8 x 20 units a couple years prior, and we found that they are popular with our renters. So, basically, we decided on relocatable units to fill the supply niche. When customers ask for a particular size unit, that’s your money-maker. We listened to our customers! And lastly, the units look great with roll up Janus doors, which is our preference.

FILLING A NICHE: to provide something that certain kinds of people want to buy.


How did you decide layout, size, product mix, number of units, etc.? 

HANFF: The narrow size of our plot of land really dictated the size and number of units. Plus, our local customers favor the smaller-sized unit. Thankfully Boxwell was selling the 8 x 12 units when we reached out to them. The flexibility and ease of installation of the units are both key to our operation.

How was the delivery and installation?

HANFFThe 30 Boxwell relocatable units arrived via two shipping containers over two days. We contracted Boxwell to unload, assemble and place the units on site — making it all very easy for us. The assembly crew were very professional and attentive. Thank you for that! Wet December weather did not stop this crew.

What sort of relationship have you developed with our team?

HANFFLisa Maloney is fantastic! She was our initial and primary contact throughout most of the acquisition and delivery process. Her enthusiasm, quick responses and knowledge go a long way. Thank you, Lisa!

What recommendations do you have for someone building or expanding a facility? 

HANFFAfter assessing your own storage business aspirations, get acquainted with Boxwell. Their units are easy to assemble and can be placed practically anywhere. Plus, they are the most durable units available. They’re made with solid steel, corrugated roofs, roll up or swing doors, and coated and sealed floors. They are completely weather and rodent proof and will last a very long time.

“Anyone looking to start or expand a self-storage business should reach out to Boxwell.”

How have the units increased your facility’s revenue?

HANFF: We needed to fill a supply niche in our area, and it was a bit overdue. We expect to recoup our expenses in under three and a half years. But it will likely be less as we adjust rental rates. It’s really been a no-brainer situation for us to add relocatables.

What feedback have your customers given?

HANFFWe have been told that our Boxwell units are ‘neat, cute, amazing, great…’ amongst other things by renters. Boxwell’s ability to match the colors of the existing buildings lets the units blend in for curb appeal, which we appreciate. And their quality is something you can see immediately.

Hank and his family have owned Upstate Properties Self Storage since 2009. They have happily embraced and adopted their local community and renters and will continue to expand as the need calls. Hank and his family enjoy the lake life of boating and swimming. The hiking and mountain views in our area are part of our lifestyles as well and never disappoint!

Upstate Properties Self Storage offers more space for your business, personal or moving needs. Located on Route 130 (Main Street) near the Salem Post Office.  With 24-hour accessibility, the facility is well lit with CCTV for added security. To learn more about Update Self Storage, visit

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At Boxwell, we believe that the success of your business depends not only on the quality of your product or service but also on the longevity of your clients.  Customer care, customer service, customer support…whatever you call it, is super important for every business. The key is knowing how to build and maintain relationships with your clients and partners. At its core, quality customer service is about making sure your customers feel valued, treated fairly, and appreciated by your business. Over time, your personalized efforts with customers will develop into deeper connections, and eventually loyalty. 

Listen to your customers’ needs, go over their questions with them, and be willing to work to solve any issues or concerns. Genuinely get to know your customers and continually check in with them to see what you could improve upon. Roll up your sleeves and get in the action to prove that this relationship is important to you.

At the core, Boxwell uses a hands-on approach to business that is carried throughout everything we do. When we need to talk, we pick up the phone. If there are questions, we demo our product. When intrigued with something new, we give it a try. If a team member needs help, we offer it. When our community needs support, we lend our resources. With compassion and innovative ways of “thinking outside of the box,” anything is possible. That’s our culture.

Since 2015, Boxwell has been designing, manufacturing, and distributing customizable storage solutions for businesses around the world. Headquartered in Boulder, Colo., Boxwell’s mission is to build the future of storage, today. We aim to achieve this by persistently looking for ways to develop more durable storage, installed in a fraction of the time compared to other options. We’re continually exploring new technologies, services, and features to support our clients and elevate the industry standard.
Work with a Boxwell representative to decide on an ideal, moveable storage unit mix, custom colors, door configurations and more. Once you place an order, we deliver and install your Boxwell relocatable self-storage units. You’ll be ready to rent them in no time!

Check out or call (303) 416-6280 today!

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