Moving Billboards – How to Brand Your Portable Storage Container
For as many uses as portable storage containers have, chances are you’ll see them more and more frequently. And, when you do, you’ll probably also see their company’s name, phone number, address, website and logo. What a brilliant branding opportunity!
When you think about portable storage, you will most likely imagine homeowners moving their belongings from one location to another. And yes, for many years portable containers have been used for such relocations. Did you know, however, that these convenient, perfectly sized, moveable containers are an ideal solution for a variety of needs? You can pack them, move them, unpack them, repurpose them and placed them on site or stored elsewhere. You can use portables to create extra space for events, remote workspaces, pop-up shops, renovations and much more.
For as many uses as portable storage containers have, chances are you’ll see them more and more frequently. You may see a container that’s being moved from one location to the next on a rollback truck driving next to you on the highway, or maybe you pass by a storage facility and see containers stacked up 3-high. And, when you see them, you’ll probably also see their company’s name, phone number, address, website and logo. Brilliant, right? Billboards have been since the 1800’s, but to have one plastered on your own product is ingenious. This is such a simple and effective marketing tool — it doesn’t even seem fair. You’ll see these influential and cost-effective advertising mediums everywhere. Whether they’re rolling along the roads or parked, they’ll be visible to your target audience. So, be sure to market them well!
Here are some of the things to consider when branding your portable storage container from the experts at Boxwell.
1. Choose a modern, simple font type
Be sure that whatever font you choose it can be read from a distance. We recommend using a sans-serif font, or one that’s simple and does not have a lot of extensions coming out of it. If your logo uses a frilly or cursive font, just choose another font that’s easy to read for all of the other content on your unit’s “billboard”.
2. Make sure the font size is big enough
People will be viewing your portable container on the move, so be sure everyone can read your information! Have a graphic designer help you with the layout to be sure it’s clear and aesthetically pleasing. Some manufacturers of portable containers, such as Boxwell, offer design services to be sure your business’s look is well-represented on your units.
3. Include all pertinent information
These days, your name and phone number may not be enough. Be sure to include your website, email and possibly even your location. To avoid crowding your mobile billboard, choose the most important information to highlight, and keep the other content smaller.
4. Place your logo where it’s most visible
Choose background and font colors that go well with your logo. Some manufacturers of portable storage containers will be able to color match your business and logo to the containers. Ask a Boxwell representative for more information.
Once you’re all set with your portable storage container branding, be sure that your website is clear and easy to navigate with customer support at the ready. With your moving billboards, you’ll soon be receiving inquiries about your facility! Don’t forget to ask your potential clients how they learned about your business. The portable storage industry has a lot to offer, and with big, bold and captivating advertising on all sides, marketing these containers is really a no-brainer. Have fun with it!