Marketing efforts don’t have to be complicated. In fact, it’s relatively easy to market your business these days. We have more ways to reach our customers than ever before. Often, the biggest challenge is knowing which avenue to use and when. Whatever your location or size of business, people need to be able to find you, connect with you, and ultimately become paying customers.
You may have a self-storage facility offering multiple sized units. Or you have a portable storage business with containers for use in a variety of settings. Either way, marketing efforts can be simplified into eight areas. If you can focus your marketing efforts on your website, social media, online ads, e-newsletters, blogs, podcasts, and videos, you’re golden. It may sound like a lot, but if you can trickle some marketing into each of these areas throughout the year, it won’t feel like work at all.
Luckily, we don’t need a huge marketing budget to consider some effective marketing tools. And using pointed methods for marketing can help you out-service your competition. Here are some basic marketing efforts for storage businesses to implement.
If there’s one place to focus your marketing, it’s on your website. Here is where you tell your story, show off your photos, get people in touch with you, sell your product, share news articles and videos, link to social media, post blogs, offer referrals, highlight your partners, and post testimonials. Make your website appealing and easy to navigate with imagery and copy that speaks to your brand. It’s got to be clear, concise, and beautiful at the same time.
If you go to your website right now, does it reflect the current state of your brand? Does it look inviting and easy to navigate? Does it have a clear and present call to action? If not, it’s probably time for a refresh. An old design, outdated information, broken links, or simply unattractive low-quality content could be driving away customers, and you wouldn’t even know!
There are a lot of options here, so just so choose which platforms make sense for your business. Social media can give current or potential customers a glimpse of your company’s personality and expertise — plus it’s free! Showcase your team and local connections to your community here to attract and retain customers on a level that basic marketing advertising cannot. It’s easy to post across the different platforms at the same time to quickly capture an even larger audience.
Many physical publications in the storage industry also offer digital versions where you can give audiences a branded visual of your product. Remember, the more times people see your company name and logo, the better chances they’ll think about you when the time comes for them to become a customer. Digital newsletters also have the bonus of driving customers directly to your website with one click.
Technology has become so ingrained in our culture, it’s hard to remember life before email, right? E-newsletters are an easy way to build (and retain!) your customer base with short reminders, calls to action, promotions, and updates. Keep in mind that no one wants to receive too many emails, so be sure to find that balance for your business and listen to feedback.
It is great to have industry information at the ready for inquiring customers. If you offer blog pieces that your current or potential customers find useful, you’re doing well! From your website, you can post these on LinkedIn, Facebook, etc. Before you know it, you’ll become a favorite resource within the industry. Regular blog content—especially SEO-optimized content—will help your search engine rankings, and regular social media content will help you build a larger audience and create stronger brand awareness. Be sure to tell your company’s story to help potential customers decide if they can trust you.
In addition to all the digital marketing tactics, there are some other, innovative ways to market within the storage industry that can almost feel like in-person engagements. We know customers like that!
These recorded, informal conversations are a great way to market your business while keeping at a safe distance. Each podcast is hosted by an interviewer who will help listeners get to know you and your business over a series of questions. Podcasts are generally fun to listen to, especially if your brand has a good story to tell! These are also an example of a marketing tool that can be shared throughout all your marketing channels for maximum boom.
By filming a walk through your facility or the view from inside your containers or office, you can capture the attention of someone who may have never seen your business or product in action (or in person). During these times when face-to-face marketing is at a standstill, videos have quickly become a favorite source of information and can be powerful marketing tools. Plus, you get a lot of mileage from videos by posting them on your website, YouTube channel, social media platforms, and in e-newsletters.
Like videos, online demonstrations can give your potential customers an inside look at your facility/product. Unlike videos, these are live and interactive. You can walk around, answer questions, and demonstrate right there on the spot to one or many current or potential customers. If you have a new product line or update to share, here’s a great way to show/explain the details.
If just the notion of marketing feels overwhelming and sends you into goblin mode, you’re not alone. But the work toward successful marketing doesn’t have to be hard. Remember, your bottom line will reap the benefits. Embrace your marketing efforts and charge forward with intention!
At the core, Boxwell uses a hands-on approach to business that is carried throughout everything we do. When we need to talk, we pick up the phone. If there are questions, we demo our product. And when we’re intrigued with something new, we give it a try. If a team member needs help, we offer it. When our community needs support, we lend our resources. With compassion and innovative ways of “thinking outside of the box,” anything is possible. That’s our culture.
When building Boxwell, Rod Bolls set out to create a company that prioritizes a balance between working hard and playing hard. He aligns a strong business model with a strong team and a sustainable work environment. To achieve an ideal company culture, Rod nurtures every relationship. For example. this includes customers, partners, vendors, local non-profits, neighborhood sports teams, and museums.
Our products include drive-up self-storage units, relocatable self-storage units, portable storage containers, moving containers, and restoration containers. Boxwell units can help you increase your business’ revenue-generating space. Our portable containers and relocatable self-storage units are flexible, stackable, and beautiful! Boxwell is here to ensure that our products help you achieve your business goals.