Testimonials are good for business. It’s no surprise that today’s consumers use the internet to help with their purchasing decisions. We all rely upon technology to get information, fast. Online shopping usually involves researching and reading testimonials. The most cost-effective (think: free) marketing tool you have is your group of current customers. Testimonials from existing clients can help potential customers connect with you and trust in your brand. This translates to increased revenue.
Customer feedback — whether it’s a testimonial, case study, review or star-rating, is designed to inspire confidence in your brand. How does work? By illustrating a real customer’s experience, testimonials give a first-hand account of your product. Let’s take the internet search for “the best manufacturer of storage units“, for example. Here, consumers want to learn which company to go with based upon quality. They’ll want to see what other people have to say about the integrity of the product. Reading someone else’s perspective helps consumers to decide whether it may be right for them. If they can relate to the customers in your posted testimonials, it will be easier for them to connect to your product. What a powerful tool!
