Customer reviews are good for business. It’s no surprise that today’s consumers use the internet to help with their purchasing decisions. We all rely upon technology to get information, fast. In addition, online shopping usually involves researching and reading testimonials. The most cost-effective (think: free) marketing tool you have is your group of current customers. Testimonials from existing clients can help potential customers connect with you and trust in your brand. This translates to increased revenue.
Customer reviews, whether it’s a testimonial, case study, review or star-rating, is designed to inspire confidence in your brand. So, how does it work? Customer reviews illustrate a real customer’s experience and give a first-hand account of your product. Let’s take the internet search for “best manufacturer of storage units“, for example. Consumers want to learn which company to go with based upon quality. And they want to see what other people have to say about the integrity of a product. Reading someone else’s perspective helps consumers to decide whether it may be right for them. For instance, if they can relate to the customers in your posted testimonials, it will be easier for them to connect to your product. What a powerful tool!
Following are 4 ways that customer reviews help businesses. They can:
Customer reviews not only put your company in a positive light; they can also explain your product in plain language (customer-to-customer). A good customer testimonial will include an easy-to-read summary of how they used your products or services to meet their needs. How did your business work as a solution for them? If your product or service is unique in your industry, be sure to showcase the testimonials that illustrate how.
Credibility is essential to the success of your business. Customer reviews are simple proof that you have happy customers and are a trustworthy company. People tend to trust other consumers over businesses. Be sure to have a good variety of reviews, so that you can reach as many intrigued potential customers as possible.
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Testimonials are ideal for increasing confidence in your product or service. For instance, if a consumer is deciding between your business and one other, your list of customer reviews can be persuasive. Reading a positive quotation from a loyal customer will increase the likelihood of a purchase (and repeat purchases).
Search engines want customers to find what they’re looking for. Reviews and testimonials play a role in which businesses come up for which search queries (and in what order). Using these customer reviews can improve your SEO and ultimately increase visitors to your site. By posting customer feedback on your website, you will attract a deeper (more human) interest from prospective clients. You become not just a business, but a group of people working to make the best product or service available.
How to use customer reviews:
Where should you put your customer testimonials? Ideally, you will post them on your website, within some of your blogs, on brochures, in social media and press releases, and within direct mail and e-newsletters. Once you have gathered and posted 5-10 testimonials, be sure to keep them current. If your most recent review is from last year, it’s time to get a new one! Be strategic with your testimonials to promote your business. In conclusion, happy customers who are willing to speak out can help your business can grow a strong reputation and thrive.
At the core, Boxwell uses a hands-on approach to business that is carried throughout everything we do. For example, when we need to talk, we pick up the phone. If there are questions, we demo our product. And when we’re intrigued with something new, we give it a try. If a team member needs help, we offer it. When our community needs support, we lend our resources. With compassion and innovative ways of “thinking outside of the box,” anything is possible.
When building Boxwell, Rod Bolls set out to create a company that prioritizes a balance between working hard and playing hard. He aligns a strong business model with a strong team and a sustainable work environment. In order to achieve an ideal company culture, Rod nurtures every relationship. This includes customers, partners, vendors, local non-profits, neighborhood sports teams, and museums, for example.
Our products include drive-up self-storage units, relocatable self-storage units, portable storage containers, moving containers, and restoration containers. Boxwell units can help you increase your business’ revenue-generating space with units in a variety of sizes, including our new 10 x 20 units and our 8 x 20 units. Our portable containers and relocatable self-storage units are flexible, stackable, and beautiful! Boxwell is here to ensure that our products help you achieve your business goals, because that’s our culture.