
Marketing Ideas for Self-Storage – How to Stand Out From the Rest
by boxwell/July 5, 2021
- brenda@boxwell.co
How are you marketing your self-storage facility? For even the most seasoned self-storage experts, it feels complicated. But, planning a marketing strategy doesn’t have to be overwhelming. Whether you’re looking to find new clients, boost revenue, or get your brand out there, smart and well-designed marketing can be the No. 1 factor in what makes or breaks your self-storage business. Here are some marketing ideas for your self-storage facility from StoragePug and Boxwell.
What is your self-storage marketing plan? You may be answering this question for the first time, or you have some idea about how your marketing plan looks. Either way, there are many aspects you should consider while mapping out your marketing plan. Before you do anything, you have to develop a clear message. Consider what your customers are looking for in their storage facility. Most customers want to know the features your facility provides and what kinds of deals and promotions you offer. Make your business stand out by researching the marketplace and finding out what you can provide that other storage facilities can’t. Brag about your 24-hour monitoring, climate-controlled units, high-tech security, and convenient online payments, for example.
Standing out in the real world as well as the digital world is critical. It is also essential to target customers’ personalities. You want to know as much about your clients and potential clients as possible.
Consider how you’re displaying yourself to the local community. Make sure you have outstanding curb appeal, clear signage, and easy-to-understand reader boards. You’ll want customers to get a quick idea of what you offer. Again, standing out in the real world as well as the digital world is critical. Don’t underestimate the power of good customer service. It is also essential to target customers’ personalities. You want to know as much about your clients and potential clients as possible. By categorizing your customers, you make it easier to understand them at a high level. Customers have a variety of storage facilities to choose from when they’re looking for their perfect unit. Make your storage facility their No. 1 contender. Remember this: It always costs more to have empty units than to pay for a successful marketing strategy. With successful marketing, you will be the mainstay in your market for tenants who are looking for a storage facility.
